Information Viscosity
Tech | No comments | February 11th, 2009
One of the biggest problems I see in almost every organization is the wasted time and money due to duplication of effort. One of the main reasons that this happens is the high viscosity of information flow. In other words, the high level of difficulty of getting information from where it exists to where it can be of value.
This means that individuals and groups find it easier to solve problems from scratch than to search for help from elsewhere in the organization. So even if someone else has already solved a problem, or has significant insight, there is no effective way to find and engage them.
Reducing information viscosity is what Decision 3D is all about. The process of looking at tools and behaviors in an organization will help to optimize the flow of information to the people that need it. If, and when, connecting with others, that can help you solve your problem, is precieved as being easier than reinventing the wheel, organizations will see significant productivity gains.