“The problem with this is that if your interests and opinions differ from the majority of your “Group”, then you have essentially no input.”

I have been waiting for marketers to realize that demographics absolutely do not define all of who we are or what we like. As a young black female who does not particularly like rap/hip hop music or “urban” themed films, marketing to me based on my demographic is going to have no effect. In fact, it’s likely to have a negative effect because I might feel stereotyped, as what I actually like does not correspond to what marketers think my demographic is “supposed” to like.