About D3D | | February 05th, 2009
For the most part I spent all of 2008 declaring myself to be an “Enterprise 2.0 consultant”. I learned that unless you are a member of the Enterprise 2.0 echo chamber, I spend a lot of time explaining what that means. I also began to feel that the title strongly implied a technology orientation. The bottom line is that labeling my self as Enterprise 2.0 was not helping me get very many clients. My choice in forming Decision3D was to move away from the label as a pitch for want I do. As a result you will notice that words like “wiki”, “blog”, and “Social Media” are not particularly evident. I want people to look at those things as just another potential tool that may help them address their business issues.
That said, there is definitely some good stuff under the E2.0 banner. I ran across this presentation by Ross Dawson today and like a lot of the core content.
Combining this framework with Decision Due Diligence could have some real benefit.
Tags: About, decision due diligence, Ross Dawson, Social Technology Tools
About D3D | | February 04th, 2009
Over the last few weeks as I have been putting Decision 3D together, I have managed to concoct a bucket full of phrases and descriptions of the company. None are perfect and none are right for every circumstance. It is hard to describe what you do when there are very few people already doing it, and those that are, do it a little differently. Maybe I should have followed in my Dad’s footsteps. He never had any problem describing his occupation.
“So, what do you do?”
“Lawyer.”
It doesn’t get much easier than that. When I get that question, well, let’s just say it’s not a one word answer! For your fun and entertainment, here are some of my many answers to that question.
“I help companies make better use of Social Media.”
“I am an Enterprise 2.0 consultant.”
“Decision 3D helps clients bridge the gap between IT and behavior.”
“We improve information productivity.”
“Well, all organizations have to make decisions and having information is key to making good decisions, so I help companies figure out how to improve information flow so they can make better decisions…”
“Connecting for Better Decisions”
“Building the Connected Enterprise”
I am sure you get the picture. I will continue to work on the pitch and tagline, but no matter what I am always happy to discuss this stuff, just drop me a note, leave a comment, whatever. I hope to talk to you soon.
Update:
I almost forgot my favorite:
“Sitting at the intersection of Technology and Behavior, waiting for the light to change.”
Tags: About
About D3D | | January 26th, 2009
On January 15, 2009, Decision 3D,LLC was officially formed, but the work leading up to that date had been going on for weeks, or months, or years, depending on the context.
Sometime between this past Thanksgiving and Christmas, the ideas and structure behind a new company started coming together. All of the conversations about social media, enterprise 2.0, and how business could/should make use of them came together in a way that made sense, in that systemic/holistic sort of way. The foundation of Decision 3D had been formed.
Over the next few weeks, I became myopically obsessed about forming the company: What would the structure be? Who would be involved? How would I promote it? I need new content!!!WHAT WILL I CALL IT???
So here we are now at the beginning of a new year with a shiny new company, full of hope and excitement. Please “drop by” and give me your thoughts. The coordinates for the company are:
- Web Site: http://decision3d.com
- Twitter: decision3d
- Email: lee@decision3d.com
I would like to thank all of the patient and willing listeners, who have had to endure countless versions and variations of “the pitch”, as I tried to take what was in my head and turn it into a few coherent sentences. It’s not perfect yet, but getting better, so the next time we talk, I hope you will hear something that is compelling (and makes sense).
Tags: About