Community Partnership Development
Behavior | No comments | August 26th, 2009
In proximity to any organization, there are communities that have an interest in the operations and outcomes of that organization. The members of these communities share, among other things, the circumstance of being impacted by decisions of the organization. An organizational community exists independently of formal organizational structures, and its members are having a conversation that organizations cannot control.
Organizational Communities can be a source of insight and competitive advantage for organizations that are willing to listen. In order to take advantage of this opportunity, decision makers should connect with these communities, treating the connection as a partnership.
Decision 3D helps organizations develop community partnerships.
Decision 3D will work with your organization to design, develop and deploy a Partnership Infrastructure that improves communication and information flow between an organization’s decision makers and its communities. Decision 3D uses a processes called Decision Due Diligence to facilitate Partnership Infrastructure development.
Definitions:
- Community – A group of people that share a common interest or objective
- Organizational Community – A community whose shared interest or objective is related to the operations and/or outcomes of an organization; members may be inside or outside the official boundaries of the organization
- Partnership Infrastructure – The tools, processes and desired behaviors that facilitate effective communication and information flow between parties
- Decision Due Diligence – A proprietary process developed by Decision 3D to assist in community partnership development. Click here to find more detail about the process.
Examples:
- Project Community – Members share interest in the outcome of a specific organizational project; members may be internal or external to the formal organization, depending on the scope of the project
- Brand Community – Members share interest in a particular brand of the organization; members are typically internal and external
- Geographic Community – Members share geographic proximity, though may work for different divisions or functions; members are typically employees
- Divisional Community – Are part of the same formal organizational structure, though may work in different locations; members are typically employees
- Functional Community – Members share skills and developmental interests; members are typically employees