Tag lines, Pitches and Vague Ramblings
About D3D | No comments | February 04th, 2009
Over the last few weeks as I have been putting Decision 3D together, I have managed to concoct a bucket full of phrases and descriptions of the company. None are perfect and none are right for every circumstance. It is hard to describe what you do when there are very few people already doing it, and those that are, do it a little differently. Maybe I should have followed in my Dad’s footsteps. He never had any problem describing his occupation.
“So, what do you do?”
“Lawyer.”
It doesn’t get much easier than that. When I get that question, well, let’s just say it’s not a one word answer! For your fun and entertainment, here are some of my many answers to that question.
“I help companies make better use of Social Media.”
“I am an Enterprise 2.0 consultant.”
“Decision 3D helps clients bridge the gap between IT and behavior.”
“We improve information productivity.”
“Well, all organizations have to make decisions and having information is key to making good decisions, so I help companies figure out how to improve information flow so they can make better decisions…”
“Connecting for Better Decisions”
“Building the Connected Enterprise”
I am sure you get the picture. I will continue to work on the pitch and tagline, but no matter what I am always happy to discuss this stuff, just drop me a note, leave a comment, whatever. I hope to talk to you soon.
Update:
I almost forgot my favorite:
“Sitting at the intersection of Technology and Behavior, waiting for the light to change.”